Snatcha Matcha
Disciplines: Concept, Packaging Design, Naming
Client: Concept
Snatcha Matcha is a bold and vibrant matcha brand designed for those who crave the perfect cup. Inspired by the irresistible allure of high-quality matcha, Snatcha Matcha plays on the idea that it's so good, you’ll want to snatch it for yourself. Just as matcha has been cherished for centuries for its energizing and calming effects, the brand embodies the balance between indulgence and mindfulness. With every sip, Snatcha Matcha delivers an experience so rich and satisfying that you might just have to keep an eye on your cup.
My role was creating the overall concept, branding, web, and packaging.
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Snatcha Matcha is a playful yet premium matcha brand designed to capture the essence of high-quality tea with a luxurious, modern twist. The branding was developed with the idea that matcha lovers are so drawn to its rich, umami flavor that they’d want to "snatch" a cup for themselves. This concept influenced the design process, from the energetic typography to the refined color palette that reflects the freshness of finely ground green tea leaves. The packaging features dynamic, eye-catching graphics that balance a sense of movement and elegance, reinforcing the idea that Snatcha Matcha is both irresistible and refined.
