Ocean Spray Mailer
Disciplines: Concept, Packaging Design, 3D Rendering
Client: Ocean Spray
Simple, yet impactful. Ocean Spray’s goal was to reveal their new Craisin® flavors in an interactive way. For this Ocean Spray Cranberries mailer, recipients sampled three mystery Craisin® flavors. Each correct guess revealed a number—and once they had all three, they unlocked the final layer of the kit.
My role was creating the packaging, marketing insert, word search, and all the visuals within the mailer.
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Simple, yet impactful. Ocean Spray’s goal was to reveal their new Craisin® flavors. The goal of this mailer was to engage the viewer by having interactive elements such as a word search, and jars where the viewer had to “guess the flavors”. Each correct guess revealed a number that once solved, was the code to the lock that opened the brand new flavors. My role with Ocean Spray was creating the packaging, and all the visuals using their brand guidelines.
Final Packaging
3D Render
Final Packaging
3D Render
Final Packaging
Final Packaging
3D Render
Final Packaging