Caliveda Gift Pack
Disciplines: Concept, Packaging Design, Structural Design
Client: Fior di Sole
Caliveda Pinot noir was the #1 wine for Total Wine & More in 2023. Due to its success, I was tasked with the design of a two wine gift pack for the holidays.
Part of this task was to create a universal design that could be used for other varietals and other holidays.
Since the Caliveda brand is centered around owls, the inspiration for the gift pack I created was an owl box.
My role was creating the overall concept, and packaging design.
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When I was tasked with the design for the gift pack, I instantly knew that it should be an owl box.
One of the challenges with making this look like an owl box was being limited to two colors. Making this box monochromatic instead of a 4 color print resulted in an elevated look that was consistent with the brand guidelines all while saving cost.My role was creating the overall concept, and packaging design.
